The Midland Development Corporation unveiled a new tradeshow booth this year. The unique cutting edge design has served greatly in making an outstanding impression in a very competitive tradeshow environment. In designing the booth, great lengths were taken to maintain a degree of flexibility in order to create a message that could easily be adapted and changed to speak to specific targeted industries, an objective accomplished through interchangeable graphics and videos. The size of the booth is also a flexible element, expandable from 10×10 to 10×20 and is complete with a meeting area furnished table and chairs, for face to face interaction with the decision makers attending conferences.
The addition of the MDC booth to the marketing initiatives creates an added benefit by offering the MDC the opportunity to extend invitations to various local entities to attend trade shows. Those crucial to the recruitment of new businesses who have attended with the MDC include city representatives in Planning and Zoning, Utility Companies and Directors from the Midland International Airport. The value of having the Midland International Airport represented at a recent Aviation show was of value in presenting Midland’s strong aviation potential to businesses considering expansions or relocations. A prime example was further demonstrated when representatives from Oncor were in attendance at the Data Center trade show, providing first hand information and professional expertise to questions regarding utilities and redundancy. In May 2010 the MDC participated with the High Ground of Texas, a regional marketing group, at the America Wind Energy Association AWEA. The AWEA show was the largest exhibit held at the Dallas Convention Center, and quite an accomplishment for the MDC to exhibit alongside giants in the industry such as GE and Vestas.
Determining which tradeshow to exhibit is an in-depth process and relies greatly on research regarding the history of the show, the past attendees, partnered with the mission outlined in the MDC’s strategic plan. The opportunity zones emphasized in the plan serves to fine tune the marketing strategy and the avenues utilized to successfully carryout those goals. The MDC tradeshow booth has made quite a few appearances including the MRO America’s Show, Renewable Energy World and Expo, Data Center World Expo, America Wind Energy Association and CoreNet Global Summit to name just a few. As the 2010 tradeshow and exhibit season winds down plans and preparation are underway for a productive 2011.
