The Live Downtown Midland Grant Program was created to provide
financial assistance to event producers who wish to host events in downtown
Midland. The purpose of the Program is to bring increased visibility to downtown
Midland and attract visitors in support of downtown businesses. The Program is
a collaborative effort between the City of Midland, Midland Development
Corporation, Downtown Midland Management District, and the Tax Increment
Reinvestment Zone Number 1.
Applicants will be required to demonstrate how the proposed
event will achieve one or more of the following Program goals.
Enhance community pride and positive image
Generate positive media exposure and visibility
Generate positive economic impact by stimulating business and commercial activity
Promote tourism and the convention and hotel industry
Demonstrate support for local businesses and charitable/non-profit/cultural organizations
Eligible Events: The types of event eligible for consideration shall include but not be limited to: festivals, conferences, conventions, historic or cultural celebrations, parades, galas, sports related events, trade shows, theater and arts related events, home and garden shows, and concerts.
Who may apply: Eligible applicants are public, private or non-profit entities or organizations. Grants will not be awarded to individuals. Grants are awarded only to the event host and will not be awarded to facilities.
When to apply: The deadline for applications is June 20, 2012. Applicants will be notified of awards by October 1, 2012 and barring unforeseen circumstances, funds will be released by November 1, 2012. Funds will be awarded once a year on a fiscal year basis. Funded events must be held from October 1, 2012 through September 30, 2013.
***Exceptions may be made under compelling circumstances.***
Application Review Process: All applications will be reviewed by the Live Downtown Midland Event Grant Review Committee. The Committee is composed of representatives from the Program’s partners and other appropriate entities. The Committee will recommend approval of applications that best meet the Program’s goals and criteria. Final decisions on all grant awards will be made by the Downtown Midland Management District Board of Directors.
Amount of Grants: All grant awards will be determined based upon need. Grants may be in the form of monies or in-kind services.
Ineligible Applicants: Applicants that have applied for or received funding from any of the partner entities’ grant programs for the same event are ineligible to apply for funding.
How to apply: Applications and related submittal requirements and materials are available HERE or may be requested from Live Downtown Midland, 109 N. Main, Midland, TX 79701.
For more information, contact Natalie Shelton, Executive Director, Live Downtown Midland at (432) 686-7787 or by email at nshelton@livedowntownmidland.com.
