Midland Brew Crew @ Downtown Farmers Market
July 28th, 2010 by Cory and Chris : Posted in Things To DoThe Farmer’s Market is really catching on. We’ve been so busy this summer that we have not had a chance to spend a nice Saturday morning Downtown with Farmer Matt and his crew, but we have promised ourselves we will do so before this summer ends. We hear from friends that it is has been very well attended lately, and we are so excited that it has become so successful.
What’s even better than the Farmer’s Market on a Saturday morning? Coffee!!! This week, the paper published a story about a Midland couple known as the Midland Brew Crew. The Kennedys took over sales at the Midland Downtown Farmers’ Market of fair trade coffee shipped from the Big Bend Coffee Roasters in Marfa just more than a month ago, taking over coffee sales for Farmer Matt so he could concentrate on organizing the market.
According to Big Bend Coffee Roasters, which describes itself as a small, independent operation, more than 90 percent of the coffee sold in the U.S. is stale. They say they try to combat that by offering only the freshest, which they roast in “tiny batches” to make sure each bean receives the attention it deserves. Once a small operation, Manager Erica Billingsley said they now roast 200 to 300 pounds of coffee every day and ship most of that to retailers around the country, including the Midland Brew Crew as well as the Midland’s Natural Foods Market. Other retailers span from New York to Colorado to Houston, she said.
The Kennedys order a new shipment of coffee each week, receiving beans roasted on Wednesday in time to sell at Saturday’s market, hoping it will be the freshest place in Midland to buy coffee. They pick at least one blend to brew each Saturday morning so customers can purchase a cup to enjoy while they shop or get a taste before buying beans. In addition to coffee, Kimberly Kennedy said she also gets up at 5 a.m. each Saturday to make fresh-squeezed lemonade and limeade to sell alongside the hot drinks and coffee beans.
Finally, we saw that Fleur de Lis Foods catering, who has been serving breakfast at the MDFM for $10.00 every Saturday this summer, served vanilla ice cream french toast, potatoes, pork sausages, scrambled eggs, and pure maple syrup this past Saturday. Yum. C&C
Midland couple finds niche in community through Fair Trade Coffee
http://www.mywesttexas.com/business/article_f6fa1a39-0b6e-58c2-96b7-9323a6f1c3d9.html
By Kathleen Thurber, MRT
Helpful links:
Midland Downtown Farmer’s Market
http://www.midlanddowntownfarmersmarket.com/
Midland Brew Crew
http://www.midlandbrewcrew.com/
Big Bend Coffee Roasters (Marfa)
Natural Foods Market and Strawberry Field’s Café (Midland)
http://www.naturalfoodsmkt.com/
Fleur de Lis Foods (Midland)





